Mobile banking is on the rise -- yet perceived security risks remain a hindrance to full adoption of the technology. In truth, accessing your account via your bank’s mobile website or using your bank’s mobile app is as secure, if not more secure, than banking online via PC. Why? Learn more in Pete Daffern's byline article from Businessweek.
Mobile remote deposit capture (RDC), still in its nascent stages, will become "a staple competitive feature for mobile account management," says Carl Tsukahara, Clairmail's Chief Marketing Officer. Tsukahara also expects banks to monetize mobile by reducing costs or creating new revenue in two areas: fraud prevention and marketing to customers.
User experience, more than any other piece of the mobile banking and payments puzzle, will define the success of the mobile channel for financial institutions.
In 2011 we saw mobile banking and payments experience amazing adoption among financial institutions (FI) offering basic account management features – but 2012 will be the year mobile finance will gain strategic direction and FI’s evolve mobile initiatives to drive balance sheet impacts through fraud management, marketing and payments capabilities as well as look to expand deployment across the institution’s ...
In order for mobile payments to take off, it will require providing added value and convenience to the consumer, and driving more customers, loyalty, efficiency and lower risk for the merchants, banks and operators involved in the payments process, says Clairmail CMO, Carl Tsukahara.
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