Research

Research

Federal Reserve Board Survey Shows Growth in Mobile Banking and Payments

FedReportAmericans are increasingly using their mobile phones to access bank accounts, credit cards, and other financial accounts, according to the Federal Reserve Board’s latest report on mobile financial services.

As of November 2012, 28 percent of all mobile phone users and 48 percent of smartphone users had used mobile banking in the past 12 months. This represents a significant increase from 21 percent in December 2011 for mobile phone users and 42 percent for smartphone users. While relatively less common, the use of mobile phones to make payments at the point of sale increased threefold over the same period, as 6 percent of smartphone owners reported using their phone to make a purchase.

Mobile devices have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. The Board’s report examines how consumers access their bank’s services using mobile phones (mobile banking), how they pay for goods and services with mobile phones (mobile payments), and how they use mobile phones to inform shopping decisions.

Mobile remote deposit capture doubles

The most common mobile banking activities continue to be reviewing account balances, monitoring recent transactions, or transferring money between accounts. Notably, the use of mobile phones to deposit checks has doubled between surveys, with 21 percent of mobile banking users having deposited a check with their phone in the 12 months prior to November 2012.

Mobile facilitates shopping decisions

Mobile phones are also increasingly used to help make decisions while shopping. Among smartphone owners, 42 percent had used their phone to compare prices while shopping and 44 percent had used their phones to browse product reviews in store. Almost two-thirds of those who had used their phone to do price comparisons changed where they made their purchase based on that information.

Mobile banking prevalent among underbanked Read More »

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An Overview of Mobile Payments Across Europe and Worldwide (infographic)

M For Mobile recently created an infographic with an overview of mobile payments across Europe and around the globe:

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Click here to view the full infographic.

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What are the Benefits of In-Store Mobile Commerce?

People often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded “showrooming”. Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely.

In the infographic below, Merchant Warehouse examines the benefits of mobile commerce for consumers—and why businesses would be wise to pay attention.

Benefits_mCommerce

View the full infographic.

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3 in 4 Mobile Users Conduct Banking Activities Using Smartphones, Tablets

According to a recent report from Prosper Insights & Analytics, more than 3 in 4 mobile users (77 percent) conduct banking activities using a smartphone or tablet and over half (58 percent) say they engage in shopping behaviors via mobile. Two in five (45 percent) also say they pay bills, create shopping lists (43 percent) and “clip” coupons on their mobile devices (41 percent).

Prosper

Women are more likely than men to engage in couponing and list-creating activities on smartphones and tablets, the report found.

With the proliferation of mobile devices into all aspects of everyday life, it is vitally important for financial institutions to provide the best mobile banking and payments functionality to their customers in order to meet their expectations. Bank customers increasingly want to be able to check balances on the go, find ATMs and be alerted if they are about to overdraw their accounts.

The Prosper report is consistent with recent estimates from eMarketer, cited in a previous MobileFI blog post, which found that US retail mobile commerce sales rose 81% to nearly $25 billion in 2012, driven by rapid adoption of tablets and smartphones as shopping devices.

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Smartphones & Tablets Propel Mobile Commerce Sales to Record Levels

According to new estimates from eMarketer, US retail mobile commerce sales rose 81% to nearly $25 billion in 2012, driven by rapid adoption of tablets and smartphones as shopping devices.

Mobile devices accounted for an 11% share of total US retail eCommerce sales in 2012; eMarketer projects that figure will rise to 15% this year.

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eMarketer’s mobile commerce forecast reflects three trends:

  1. The growing number of smartphone shoppers (an adult who has used a smartphone to browse, research or compare products via web browser or mobile app within the past year),
  2. The rising number of smartphone buyers (an adult who made a purchase using a smartphone within the past year), who are expected to generate over one-third of mobile commerce sales in 2013, and
  3. The rapid rise in tablet shopping, which will produce the bulk of mobile commerce sales over the next four years.

The eMarketer estimates are consistent with a recent report from BI Intelligence, cited in a previous MobileFI blog post, which found that the mobile commerce opportunity is big and getting bigger, driven by the growth of smartphone and tablet retail purchases in the US and Europe.

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