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Financial institutions (FIs) are moving beyond the basics to deliver increasingly sophisticated mobile capabilities, according to a recent Forrester survey which evaluated the plans of ten top-tier U.S. banks and credit unions.
“After several years of technology-driven expectations, mobile banking is finally seeing sustained traction in the United States, and banks have rolled out support broad enough to enable consumers with nearly any mobile device to access basic banking functionality,” said Brad Strothkamp, vice-president, principal analyst, eBusiness and Channel Strategy, Forrester Research. “As consumers gain confidence with the channel, their needs are shifting from simple functionality like account balances and ATM locators to transactions like bill payment and account transfers.”
The Forrester survey indicates that FIs are moving to meet these more transactional needs by delivering increasingly robust mobile banking and payment solutions: Read More »
