Monitise’s Chief Marketing Officer, Carl Tsukahara, was recently interviewed by David Murphy in Mobile Marketing:
Monitise is a mobile banking, payments and commerce tech firm, whose platform powers mobile money services for a host of financial institutions, including RBS, Lloyds TSB, HSBC, PNC, Sallie Mae, HDFC Bank and Standard Chartered. Its mobile payments arm, formerly known as Mobile Money Network, which it acquired in December 2012, is deployed at retailers including Thomas Pink, Carphone Warehouse, Universal Music and Pretty Green.
The company’s growth in recent times has been little short of spectacular. The value of payments and transfers initiated via its technology is more than $31bn (£21bn) on an annualised basis, compared with $10bn a year ago. It currently processes just over 2bn transactions on an annualised basis, a four-fold increase on the figure a year ago. The group has 20m registered customers, compared with 6m in January 2012. And its platform processes 270m system transactions a day, handling 2.9m customer requests per hour at peak times.
Monitise runs a direct operation in the US, plus a channel business through Visa Inc., and FIS, a banking solutions provider. In Europe, it has a relationship with Visa Europe (a separate entity to Visa Inc.), while in Asia, it runs a number of Joint Ventures, including one with BlackBerry in Indonesia, where it is working with the handset-maker to bring payments to the BBB messaging service.
The company’s modus operandi is to provide a technology platform to enable its partners to deliver services on mobile, generating a subscription-like, per-user revenue model, plus transactional revenue, as consumers execute commerce actions.
The firm’s chief marketing officer, Carl Tsukahara, is a tecchie at heart, holding a degree in Computer Science and Engineering from the University of California, Berkeley. He has held multiple executive management roles, including head of marketing for Oracle’s Database Operation, and head of field marketing for Oracle’s Americas Operation. He has also served as a marketing and strategy consultant for companies including Microsoft, Symantec, Taleo and VMware.
“Our aim, with our evolving interoperable platform and ecosystem of partners, is to enable consumers to bank anywhere, pay anyone and buy anything,” he tells me in the firm’s London headquarters, a stone’s throw from the Bank of England. “There’s a lot of disruption in the marketplace, so our role is to enable banks and payment companies to defend their position and extend their service offerings. As a white-label offering, we are the picks and shovels in the mobile money gold rush. We deliver the tools to enable them to bring their innovations to market.” Read More »