mobile alerts

Bank Launches Mobile Text Alerts After $1 Million in Fraud Losses

DBS Bank, one of the largest retail banks in South East Asia, recently announced plans to launch a real-time SMS/text alert service after a $1 million ATM skimming scheme hit over 700 DBS Bank customers in Singapore.

Tom Wills, a fraud analyst for Javelin Strategy & Research, says financial institutions (FIs) in other markets, such as the United States and Europe, can learn from DBS’s example. “Offering SMS alerts to customers for ATM withdrawals is a smart move for any FI, because it takes advantage of the strengthened transaction security that mobile out-of-band messaging offers,” he says.

Phil Blank, who works in Javelin’s Security, Risk and Fraud Practice, agrees mobile technology is vastly underused as a means of communicating transactional information with consumers. He says most institutions, especially in the US, are not keeping up with fraud trends, and they fail to adequately leverage mobile technology for alerts.

“If FIs would encourage consumers to set alerts on their credit and or debit cards, a lot of this would be detected a whole lot sooner,” Blank says. “Skimming is only effective if there is a delay between the time of the skim charge and the time the consumer notices it on their statement. Without alerts, the fraudsters will always have the upper hand.”

Learn more about how mobile fraud alerts can help FIs to reduce fraud losses by downloading the Clairmail white paper, Fraud Solution: Leveraging Mobile to Combat Fraud.

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Banks to Expand Mobile Banking and Payments in 2012

Financial institutions (FIs) are moving beyond the basics to deliver increasingly sophisticated mobile capabilities, according to a recent Forrester survey which evaluated the plans of ten top-tier U.S. banks and credit unions.

“After several years of technology-driven expectations, mobile banking is finally seeing sustained traction in the United States, and banks have rolled out support broad enough to enable consumers with nearly any mobile device to access basic banking functionality,” said Brad Strothkamp, vice-president, principal analyst, eBusiness and Channel Strategy, Forrester Research. “As consumers gain confidence with the channel, their needs are shifting from simple functionality like account balances and ATM locators to transactions like bill payment and account transfers.”

The Forrester survey indicates that FIs are moving to meet these more transactional needs by delivering increasingly robust mobile banking and payment solutions: Read More »

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BECU Creates Actionable Mobile Alerts, Upgrades iPhone and Android Apps

Bank Technology News recently highlighted Clairmail customer BECU. Below is an excerpt.

Howie Wu, vice president of virtual banking for BECU (formerly Boeing Employee Credit Union), says the next step for the credit union as it expands its digital banking reach is to move more functions such as “actionable alerts” to the mobile channel.

The credit union, which just finished an upgrade of its iPhone app, is scheduled to finish a similar upgrade to its native Android app by March. Both upgrades followed the credit union’s move to Clairmail from Firethorn after Firethorn discontinued its mobile banking service. “This year, we spent some time redoing what we had already done,” Wu says.

As it looks forward, BECU hopes to take advantage of alerts, an important tool for financial institutions, but one that is often misused. By linking alerts to transaction options, BECU hopes to use alerts as a relationship builder, an effort also underway by banks such as Bank of Montreal.

“You don’t want to just send consumers a message about their account and not do anything else. It doesn’t do the user any good,” Wu says.

Wu says the credit union is working with Clairmail to develop a series of options, such as account transfers to cover overdrafts or mobile remote deposit capture, that can be directly linked from account alerts. “We want to say to customers that we have these features that help you respond to your immediate situation, and give consumers the choice of whether to use the services to respond while on their mobile device. That’s more sticky,” Wu says.

Read the full article

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Text Messaging Continues to Top Mobile Activities

Analyst firm, comScore, recently released data from its comScore MobiLens report, which highlighted key trends in the U.S. mobile phone industry during the three month average period ending in October 2011.

Some interesting data from comScore included the following:

  • 90 million people in the U.S. owned smartphones during this three month period, which is up 10 percent from the preceding three month period.
  • During this time period, 234 million Americans age 13 and older used mobile devices.
  • Google Android continued to dominate the smartphone market (with 46.3 percent market share, up 4.4 percentage points from the prior three-month period).
  • Apple’s OEM share also gained during this period (perhaps with the introduction of the iPhone 4S and Sprint as a carrier in the market), with one in ten mobile subscribers now using an iPhone.
  • 71.8 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.8 percentage points, and the top-ranked activity for mobile content usage.

comScore’s data, particularly the statistics about text messaging, are consistent with a recent MobileFI blog entry, which showed that texting is the number one most used data service in the world.

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How to Monetize Mobile Alerts for Revenue Growth

Due to heightened government scrutiny on traditional fee income, a poor economy and negative publicity, financial institutions (FIs) face tremendous pressure to fill revenue gaps.

The strategy chosen by many FIs to make up for revenue gaps is to adopt selective ways to tease more revenue from targeted current customers and products. One promising area for revenue growth, as discussed in Bankerstuff, is to monetize mobile alerts.

Undoubtedly, FI customers value alerts. According to Javelin Research, 45% of customers value alerts that keep them from going into overdraft, 40% value alerts that keep them from falling below a pre-set balance threshold, 38% value alerts about a bill coming due and 31% value alerts confirming a deposit.

Still unclear, however, is which alerts customers are willing to pay for, which customer segments will pay, how much they will pay and in what kind of pricing structure. Read More »

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