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Consumers continue to become more comfortable with banking on mobile devices, according to new data from research firm comScore. Here are some of the findings presented last week at comScore’s webinar, The State of the U.S. Mobile Financial Services Industry:
- About 32.5 million Americans, or 14% of all U.S. mobile users, accessed banking information on their devices in Q2 2011. That’s a 21% increase from Q4 2010.
- The use of mobile banking apps grew especially fast in the first six months of 2011, jumping 45% to 12.7 million people.
- Mobile credit card services also spiked, with 18.4 million mobile users accessing credit card information, up 23% from December 2010.
- Mobile auto and property insurance services had strong gains, as 7.2 million mobile users accessed insurance information on their devices – a 19% increase.
- Brokerage and stock information experienced a 10% increase in users, growing to 9.6 million.
“The investments in mobile made by financial services institutions, along with the continued growth in smartphone adoption, have had a truly positive effect on the use of mobile financial
services,” said Sarah Lenart, comScore vice president for Marketing Solutions. “New apps and mobile-enhanced sites have made it easier for customers to seek out financial information using mobile devices.”
Clairmail today announced that it has posted a record 212 percent year-over-year increase in cumulative mobile banking transactions for the third quarter ending September 2011, with more than 196 percent increase in transaction requests, proving engagement among its mobile banking end users. In addition to the rapid increase in transactions, Clairmail gained notable market leadership through significant expansion in its customer base, driving a 125 percent year-over-year increase in end-user adoption numbers and 55% growth in year over year bookings.
