Monthly Archive for January, 2010

CU Pushes Twitter Banking

It hasn’t taken long for Twitter to go from “What’s that?” to big time sizzle among consumers. When it comes to using the social media site to deliver financial services, Vantage Credit Union’s about to find out how much steak there is.

The St. Louis-area credit union is among the first financial institutions to use Twitter to deliver services beyond very basic customer-service interaction. The credit union’s tweetMyMoney allows account access, transaction histories and transfers for members following the credit union on Twitter.

“Vantage should be applauded for what they’re up to. They’re looking at their customers and saying ‘How can I be innovative?’” says Jacob Jegher, a senior analyst in Celent’s banking group, who like most analysts also cautions that Vantage’s position on the social media frontier would not necessarily lead to robust adoption, since Twitter’s not been used in this manner.

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Community Banks Go Multi-Channel

Community Bank of Pasadena California operates in the shadows of some of the nation’s biggest banks, and in the case of Wells Fargo, one of the most technologically innovative. To compete, the $2.7 billion bank needed an e-banking platform that could serve the bank’s business clientele as well, if not better, than the big banks, says David Malone, president and CEO. After an exhaustive examination of available technology he settled on a multi-channel solution from Q2 Software that he describes as “the most important initiative in my 12 years at the bank.”

With Q2, online, mobile and voice banking are all on one platform, tied to a single database and governed by the same business logic. All the login and passwords are the same across all channels so a customer can access all accounts from any channel at any time. For Malone, the mobile banking component was particularly powerful. Many business owners fret that if they take a vacation, or even when they are on the road for business, “business controls can get sloppy,” says Malone. But with the mobile functionality of Q2 an executive can still be plugged into the approval process. The adoption at the bank since implementation in November has “skyrocketed. It gives a bank our size the ability to compete with banks that spend a lot more to customize applications.”

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U.S. mobile banking counts on apps for growth

As the popular Apple Inc advertisement goes, more Americans are discovering the benefits of mobile banking and the applications that facilitate it.

The rising popularity of applications, the proliferation of smartphones and greater familiarity with text messaging are driving the use of banking services on mobile phones.

As smaller banks follow large banks in offering mobile banking services, this year will see a further acceleration of growth.

“Applications are seeing tremendous adoption,” said Kay Nichols, executive vice president of FIS Channel Solutions, a unit of electronic payment processor Fidelity National Information Services Inc.

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The 30s crowd, not 20s, more digitally savvy about finances

Wells Fargo recently surveyed 1,000 online banking customers and discovered that it’s the 30-somethings who are more likely to use an online bank Web site, mobile banking and other Internet-related tools to manage their finances.

The 30-something folks are also using social networking, advanced photo and film technologies, and career networking sites more often than other respondents.

With a lot of surveys showing how tech-savvy the younger generation is, it may seem surprising that it was not those from Gen Y but Gen Xers who are actually more hip to the use of online tools to manage their money.

But when you think about it, the results make a lot of sense. The way I see it, a 35-year-old probably has a lot more money to manage than a 25-year-old, so why wouldn’t he or she want to use every tool in their disposal to manage it?

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Seventy percent of smartphone owners use mobile financial services

A study by market research firm Data Innovation Inc. found that nearly 70 percent of respondents had used at least one mobile banking and/or payments service in the past three months.

For the debut of its Mobile Money Study, Data Innovation surveyed 246 smartphone users in December. Mobile banking services were most popular, but consumers are using and interested in other options such as a mobile wallet.

“One of the key takeaways of the survey is that we found 70 percent of smartphone users are accessing some sort of mobile financial services,” said Sima Vasa, founder/CEO of Data Innovation, Port Washington, NY. “Many financial institutions have said that consumers are accessing their Web sites via their handsets, and this study confirms it.

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You Can Lead a Horse to Mobile Banking

I recently read an article that suggested mobile banking will be adopted first by young people, second by their parents.

As the younger generation becomes comfortable managing their money and sending payments via their phones, they will expect their parents – the ones will all the money – to jump on board.

Makes sense to me. How many of us taught our parents how to set up an email account or install TiVo? How many insisted our parents get cell phones so those obligatory weekly phone calls could be free?

But as with horses and water, it’s the drinking that’s the issue. Will these parents fully engage in what they’ve been led to?

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