The St. Louis-area credit union is among the first financial institutions to use Twitter to deliver services beyond very basic customer-service interaction. The credit union’s tweetMyMoney allows account access, transaction histories and transfers for members following the credit union on Twitter.
“Vantage should be applauded for what they’re up to. They’re looking at their customers and saying ‘How can I be innovative?’” says Jacob Jegher, a senior analyst in Celent’s banking group, who like most analysts also cautions that Vantage’s position on the social media frontier would not necessarily lead to robust adoption, since Twitter’s not been used in this manner.






