Options have real value. In other industries, oil companies buy underground resources that are currently not economically viable in order to have the “option” to exploit them if economic conditions (oil prices) change. In fact, there is an entire science of option pricing based on the work of Fischer Black and Myron Scholes, though the details are not for the faint hearted .

Why the focus on options? Well, a recent customer comment I heard got me thinking…

The comment, as voiced by one of our customers, was that “waiting to deploy mobile banking would allow our competitors a definite timing advantage in terms of their ability to understand and stay abreast of the evolving technology.”

Really what they are saying is that one of the drivers for implementing mobile banking now is that it gives them the “option” to take advantage of possibilities in the future made possible by the evolution of mobile. Or, rephrased:

“Mobile is a platform for future innovation which we cannot afford to ignore, despite the fact that its full potential value is currently unknown.”

Although it can be difficult to include this type of reasoning in a business case for mobile banking, it is vital to find a way. The pace of development in the mobile banking arena (fueled by an ever increasing appetite on the part of consumers and the existing widespread mobile infrastructure) means that being left behind in the next year could have a dramatic effect for many years after.

However, just explaining it in a business case does not necessarily give customers the full option. In order to reap the benefits of mobile, customers have to go beyond the now out-dated idea of mobile as a feature of, or an extension to, on-line banking. Mobile is its own channel, its exploitation depending on a single, unified mobile platform able to expand beyond on-line users and provide real-time alerting from sources inside and outside the organization. Such a solution must allow conversational interactions with consumers so transactions can be closed within the mobile channel via cross-system connectivity and orchestration allowing a mobile phone to be the initial contact point for any customer transaction.

That is how we view and have structured the ClairMail system, an open, connected mobile interaction platform helping drive innovation in mobile banking for years to come.

Back in April at BAI Retail Calvin Grimes of Fiserv presented a Webinar entitled “Tooling Up to Participate: Core Service Processor Perspective” in which he expounded upon the need for mobile banking solutions to be rooted in a bank’s core processes.

While core processing systems obviously play a key role in underpinning a mobile banking offering, there is a serious risk that over-estimating the role of the core will undermine the strategic, cross-channel potential of mobile banking.

Relying solely on the core data available in a bank’s processing systems inherently limits any mobile banking offering by creating an immovable and non-transferable bond between the core system data and the end user’s mobile phone—limiting the phone to only access data within one particular sector of the bank (and further locking the bank into their core provider). While this is an obvious implementation solution for FIs who want to offer their customers basic mobile functionality and transaction/account information, consumers are now looking for much, much more from their mobile financial accounts than just the basics and FIs themselves are quickly realizing that mobile offers them enormous strategic value across all channels and all lines of business that is hampered by this single system integration approach.

In contrast to Calvin’s view, at ClairMail we believe that it is wide connectivity to many systems (inside and outside the organization) coupled with the ability to have two-way, alert based conversations with customers which truly unlocks the strategic value of mobile banking. It is an approach that seems to be proving itself as we continue seeing unprecedented consumer uptake of our customers’ installations.

Rooted in this firm belief for the need for agile deployment options is the core of our mobile financial services platform—our recently announced Mobile Connectivity Architecture. MCA is a new way in which FIs using the ClairMail Solution can move from basic mobile services to truly actionable alerts across all bank systems by offering ways for banks to tie into new payment platforms, additional transaction feeds, nearly all core systems, and other services like the call center to ensure that a customer can complete nearly all necessary interactions with their FI through their mobile handset. It’s the way in which cross-channel conversations with a customer can really begin—a perfect example of which can be seen is in a security chain of alerts.

We’ve been talking a lot lately about the ways in which the mobile channel can ensure increased transactional security and fight fraud on the front lines, and ClairMail’s MCA technology really demonstrates this. Imagine the following:

I activate my FI’s mobile banking service and am immediately prompted for a list of alerts I would like to receive. Let’s say I choose low balance alerts, deposit alerts, and fraud alerts – any withdrawal or expenditure over $500 I want to be notified of and approve.

Now, unbeknownst to me, my Visa card number is phished from a fraudulent website and the perpetrator goes to spend over $500. Rather than having to wait for that batch of transactions to be processed in a core system, ClairMail’s MCA can access Visa’s transactional network through our partnership for instant alerting. I now get an alert (via email, text, mobile web, or push notification – again, all chosen through MCA and preexisting preferences) as soon as the transaction happens asking if I approve it.

Once I respond “no” I have a whole new set of options laid out before me. From here I can prompt a call from a fraud services representative, transfer my money out of that account and into another, freeze the card, etc – all initiated from my handset but transferring to other communication channels and services within the bank’s own IT infrastructure.

Many of these options involve core systems that traditionally operate in disparate environments. However, by remaining agile and mobile, ClairMail’s MCA technology ensures a future-proofed solution in which actionable alerts, P2P payments, fraud management, marketing automation, contact center applications, and other such services can all be delivered flexibly and seamlessly to the customer through one interface.

Financial Institutions (FIs) everywhere are recognizing the importance of the mobile channel as its own customer touch point. However, most FIs are currently offering one way alerting - essentially giving the customer information but requiring them to turn to a different communication channel or method (call center, branch, online) to take action on it. These one-way alerts are highly effective for many transactional inquiries, such as balance alerts or viewing past account actions, and are an integral part of any mobile offering. However, these alerts are just the beginning of the ways alerting can aid FI customers in interacting with their financial information.

Now, FIs using our mobile banking software have recognized the power of two way, actionable alerts. One of our customers, Bank of Stockton, rolled out actionable alerting for employees last winter and offered it to the general public in early spring. For the past six months, they have driven awareness of the service through their website.

Customers who have signed up for the service receive proactive notifications via SMS any time they are below a pre-determined threshold and in danger of overdraft. While many banks’ mobile offerings currently support such notifications, Bank of Stockton customers are able to respond directly to the original message instructing the bank to cover the overdraft by transferring money from a secondary account - thereby stopping a potential card decline or overdraft fee. Not only is this highly convenient for the customer, it also saves the FI money by eliminating the need for a customer to turn to a more expensive channel to resolve the original SMS alert.

This technology - something we’ve long been a proponent of and is a fundamental part of our mobile banking software solutions for FIs - represents exactly where mobile finance is headed and why the channel is such an excellent means of customer interaction. There, in the customer’s hand, is a convenient and direct link to converse and directly interact with their finances. Such a link represents an enormous opportunity for FIs to establish higher customer loyalty by proactively alerting customers with crucial financial information…and allowing them to act on it.

Chase Bank recently affirmed the importance of actionable alerts by instituting their own version of this service in the form of “Chase Instant Action Alerts” (read Jim Breune of Netbanker’s writeup here). While it’s important to note that the service is not truly “actionable” - customers are merely responding with an affirmative or negative text, something many of our FI customers have been doing for over a year - it demonstrates that major FIs are now beginning to embrace this technology and are moving towards real mobile conversations with their customers.

The fact that one of the nation’s largest banks (Chase) and a community bank like Bank of Stockton can offer similar technologies to their customers demonstrates the ways in which smaller banks can now keep up with some of the largest FIs technologically and offer their customers the same levels of service. With more and more banks getting on board, it is ultimately the consumer who wins!

Wired ran a great story a few months back tracing the evolution of PayPal and other forms of payment services into what they dubbed “The Future of Money: Flexible, Frictionless, and (Almost) Free.” While the article offers an excellent examination of how new forces are disrupting the financial space, there are some key points that I believe are downplayed.

Services like PayPal’s Bump, Obopay, Square, and others are all offering innovative new ways to move money between customers, in some cases circumventing middle-man fees and offering instant transfers within their payment system– both of which are certainly relatively new developments in the financial sector.

However, forward-thinking banks are now pursuing similar ways to move money within existing bank accounts with help from technology vendors like ClairMail. By utilizing the authentication structures, risk models and payment “rails” that already exist, ClairMail’s solution spends less time integrating the new forms of payment technologies—moving quicker towards implementation and closing the “time-to-market” gap between established FIs and payments startups.

By instituting solutions like ClairMail’s, the current round of workaround payments technologies will diminish for a variety of reasons:

Consumer preference: Most consumers using current mobile payments solutions from startups are doing so simply because there is no alternative offered from their actual bank. Once the bank centric solutions mature, consumers will ultimately eliminate the extra processes needed to use both their bank’s mobile payments offering as well as whatever startup technology they were previously using. A recent study by research firm NOP confirmed this, with 90% of respondents answering that they’d rather pay using their existing bank accounts instead of an intermediary payment method. Customers want to simplify the payment experience not complicate it with new account usernames/passwords to manage.

Security: Consumer startup technologies remain largely untested in the market for scaled security, yet many consumers don’t hesitate to entrust their most confidential and important financial information to these services. FIs have spent years training customers on how to treat their financial information in order to keep themselves safe from fraud and these new payment services push such guidance to the wayside. If an unseasoned startup fails or runs out of funding, there are not the same guarantees in place ensuring consumer financial information is safe as there are with an established FI that is insured by the Federal government. There have been startups that have already come and gone which brings to mind questions around what happens to that financial information that the start up collected when the company goes away, let alone questions from the consumer around any issues that surface.

Proven customer relationships: Mobile banking and payments technologies offered through financial institutions have already been reported to boost customer retention amongst major FIs. When bankcentric full-featured mobile payments solutions become widely available through banks & CUs, this statistic is sure to increase even further—having a direct effect on the viability of payments startups forced to compete with established and trusted brands.

Ultimately, it comes down to where customers’ money is and foreseeably it will indefinitely be: in their bank. Once solutions are introduced on a wide scale throughout domestic and international FIs, it is my belief that a handful of smart, forward thinking payments startups will make it out of the current pack. Mobile vendors leveraging established banking relationships like ClairMail, however, will be perfectly situated to continue offering forefront technology to our FI customers and their valued account holders in a familiar, established relationship. Furthermore, new technologies from ClairMail do not need to be fully integrated and installed in order for banks to begin testing new payments services while still maintaining full customer security.

2009 proved to be the year of real-time. Twitter, Foursquare, Tumblr, and other consumer sites all demonstrated the power and potential for wide-scale adoption of real-time services for users both global and domestic.

ClairMail has been advancing the world of real-time since 2005, keeping real-time, proactive alerts at the forefront of our mobile banking strategy. Last month our own Dave Galloway wrote an excellent post on the ways in which real-time alerting can potentially save FIs and, in different ways, their customers from pending Congressional regulation surrounding overdraft fees. By combining real-time alerts with overdraft thresholds, banks can ensure consumers know when they’re going to overdraft immediately and can—if the customer OKs the transaction—charge a nominal fee to transfer money from another account to protect against the overdraft in real-time.

When it comes to security, banks using the ClairMail Solution to combine customizable alerts and real-time technology are creating new ways to fight fraud on the ultimate front line: the consumer handset.

One of the most significant security advantages of the mobile channel is that customers can receive and act upon alerts sent to their mobile devices in real time. Because mobile devices are personalized, always on and always at-hand, alerts can be immediately routed to the correct customer in an unobtrusive manner. The customer can quickly verify or dispute a suspicious or potentially fraudulent transaction. As such, real-time alert notifications are an ideal mechanism for FIs to enlist customers in the fight against fraud and identity theft.

To combat fraud and provide customers with real-time notifications of changes to their accounts, the ClairMail Solution can automatically send real-time alerts to subscribed customers for activities related to changes in their profile and events or transactions that trigger alerts, such as:

• Password changed
• Username changed
• Account locked
• Account unlocked
• Low balance
• Withdrawal
• Withdrawal threshold exceeded
• Deposit
• Deposit threshold exceeded
• Card declined
• Card not present (card used for Internet purchase)
• International (cross-border) transaction
• Gas station purchase (Note: this is one of the first uses for stolen cards)
• ATM cash withdrawal

Moreover, ClairMail’s actionable alerts (two-way alerts with a built-in response mechanism) empower customers to respond directly on their mobile devices for:

• Transaction verification
• Overdraft protection (as previously mentioned)
• Wire approval

Additionally, the ClairMail Solution enables customers to personalize their mobile banking experience to best fit their personal lifestyles and individual needs. Customers can set alert preferences for:

• Triggers: Set transaction amount thresholds or events that activate alerts
(e.g., send an alert when a withdrawal over $250 occurs).
• Delivery Method: Allow customers to receive alerts via any available communication channel, including SMS, email, mobile web and push notification.
• Opt-in/Out: Choose the specific alerts to receive.

Each of these puts the power of fraud protection with the consumer and greatly augments other fraud detection systems already in place within banks’ security centers. The mobile channel is uniquely situated to fight fraud and other security risks even before bank employees are fully notified of impending situations. By enabling customers to receive alerts on multiple communication channels, or even sending the request over one communication channel and receiving verification over another (a so-called “out-of-band” communication), banks using ClairMail are further enhancing consumer security and increasing barriers to attack.

So far in this series we’ve discussed general banking risks to consumers and the need for consumer education, the business controls needed to ensure back-end security measures, and the importance of real-time alerting. Join us next time when we discuss exactly how our software’s technical controls enable all three of these to come together to maximize security.

This week was a big week for the international mobile financial services industry. We at ClairMail announced our new Mobile Connectivity Architecture (MCA) - a new way of connecting the mobile channel (and thus the consumer) to nearly all core bank systems, setting in motion our ultimate vision of bank customers being able to complete nearly all bank interactions without ever having to leave such a convenient communication method.

Also in the space, PayPal announced a new “bump” style app in which consumers can bump iPhones to immediately transfer funds.  Analyst firm Mercatus projected nearly 30 percent of Canadians to be using some form of mobile banking in the next year. And the state of Arkansas started a new smartphone-centric mobile site enabling residents within the state to make several essential payment types to the state through the mobile channel.

So with all this continued momentum, is there anything still concerning potential mBanking customers? While the answer remains “yes,” it certainly doesn’t have to be with the proper controls.

Last week we introduced the first in our series of security posts, overviewing the need for consumer education and listing out the various types of consumer-facing threats so often cited by bank customers as reasons for hesitancy in adopting mobile financial services.

This week we’ll discuss another necessity when developing a fully baked-out mobile banking platform: business controls.

Business Controls

While many vendors tend to view mobile banking as simply an extension of online banking, the reality is that mobile is an entirely new customer-facing channel with unique risks and security challenges. FIs should not assume that risk management controls currently in place for other channels will be automatically sufficient for the mobile channel. Furthermore, as the mobile banking market matures, new industry regulations will undoubtedly emerge, as was the case with the payment card industry.

FIs implementing a mobile banking solution should take a fresh look at their existing risk profile, security policies and procedures and risk mitigation programs to ensure that they are adequate. Specific areas impacted by mobile banking that should be closely re-examined include:

• Ongoing risk analysis to understand and anticipate the rapidly evolving threat landscape. Results should be formally considered in updates to the mobile banking product roadmap on a continual basis.
• Security policies and procedures, both internal and customer-facing, for all phases of the mobile banking offering.
• Fraud identification and tracking programs, comprising applications purchased from a vendor or developed in-house in combination with professional fraud analysts, to warn against possible attacks based on known fraud patterns.
• Investigative and recovery programs to effectively follow-up on attacks should they occur.
• Customer-facing programs, including guaranteed reimbursement in the event of fraud, along with identity theft prevention and resolution assistance services.

Again, the continued (and mistaken) thinking that mobile is simply an extension of online banking is hampering the institution of such business controls across many current mobile banking deployments.  With such programs firmly in place and being successfully marketed to potential customers, however, there’s no doubt that mobile could see adoption rise past online banking adoption even sooner than anticipated.

Be sure to tune in for our next post in this series on security covering one of our most essential services, and one that we believe has the potential to drive 100% adoption of mobile financial services amongst FI consumers: Real-Time Notifications.

The past year has made it clear that mobile banking is seeing increased adoption across nearly every demographic of bank customers. It’s hard to deny the momentum that’s building behind the technology, and we’re excited to continue furthering adoption through offerings like our Smart Client and Adoption Services Program.

While it’s easy to see that momentum is building behind mobile banking, security concerns amongst customers remain a significant barrier to adoption. Financial institutions need to proactively educate their customers on ways to ensure their mobile security and minimize these concerns, stressing that mobile is in many ways a more secure channel than online for banking transactions.

In this series of security posts, we’ll explore the following four educational topics regarding mobile security:

1. Customer controls: how to teach current and potential customers about security threats and the steps they can take to protect themselves.
2. Business controls: how to improve security of existing policies, offerings, and procedures based on ongoing risk analysis.
3. Real-time alerts and notifications: how to quickly inform customers of fraudulent or suspicious account activity, empowering them to take action and close the loop through the mobile channel.
4. Multi-layered technical controls: how to protect customers and bank IT infrastructure.

Let’s begin the series by discussing number one: customer controls.

Customer Controls:

FIs should implement ongoing programs to continually educate customers about mobile banking security. Such programs should include educational materials which are easily accessible online or in branches on security topics such as enrollment, account profile and alert configuration, authentication, session and transaction security, transaction approvals and steps to take in case of questionable account activity. These materials should also cover broad awareness of identity theft and fraud threats such as phishing, SMiShing, malware and hijacking.

For example, a bank might have a communication or handout explaining the following definitions and the ways in which the bank is protecting consumers from each threat, as well as how the consumer can aid the bank in protecting themselves. Such handouts are excellent ways to point out the unique capacity consumers have in aiding banks to prevent fraud through the mobile channel. Our definitions of the major identity theft and fraud threats are as follows:

• Malware: A term for “malicious software” that is inserted into a system, usually covertly, with the intent of compromising the confidentiality, integrity or availability of the victim’s data, applications or operating system, or otherwise annoying or disrupting the victim.

• Spoofing: A fraudulent process in which a person or program masquerades as another in order to acquire sensitive personal information, such as usernames, passwords and credit card details. Examples of spoofing include phishing, SMiShing and vishing, discussed below.

• Phishing: Luring unsuspecting customers to provide sensitive personal information or downloading malware through an email. Popular scams including phishing emails that appear to be coming from a FI and contain a link to a spoofed website; the site tricks victims into logging in using their personal credentials, which are then captured by the criminal.

• SMiShing: A contraction of “SMS and phishing”, in which criminals pose as a FI and use SMS in an attempt to gain access to confidential account information. The typical scam informs the mobile device owner that the person’s account was compromised or credit/ATM card was deactivated. The victim is directed to call a phone number or visit a spoofed website to reactivate the card. Once at the website or through an automated phone system, the victim is asked for card, PIN and/or account numbers.

• Vishing: A contraction of “voice and phishing”, in which victims are tricked into disclosing sensitive personal information through a phone call.

• Hijacking: A type of network security attack in which the attacker takes control of a communication between two entities, masquerading as one of them.

• Man-in-the-Middle Attack: An attack in which the attacker positions himself between the FI and customer with the intent to intercept and alter passwords or sensitive information passing between them.

• Replay Attack: An attack in which a mobile web session is captured and then replayed later by an attacker in an attempt to fool a computer into granting access. In order to protect both themselves and their customers, FIs must select a mobile banking and payments solution that effectively combats all of these potential security threats.

Customer knowledge of each of these types of security threat is essential in continuing and achieving widespread mobile banking adoption.

However, it is not the consumer’s responsibility to ensure mobile security when interacting with their financial institution. Be sure to tune back in for posts two and three of this security series for more on the ways in which banks can guarantee mobile banking security, and alternately, increased adoption numbers.

What is Reg E?

Regulation E (Reg E) is actually part of a series of regulations that will help consumers save money on banking and credit card fees. These fees are a huge part of the banking industry’s income, and the proposed series of regulatory changes will have a direct negative impact on this income stream for banks.   Mobile banking can mitigate the impact of Reg E on financial institutions by protecting consumers’ wallets and the industry’s income and reputation. Not possible you say? Read on.

How Mobile Banking Saves the Consumer (and Bank)

It’s about timing and information—what mobile banking is all about. But let’s get one thing clear up front:  If you simply don’t have funds AND you know it AND you spend more than you should, you deserve to have to pay a fee for the service of an instant short-term loan.  However, if you do have the funds, you deserve to have the opportunity to use them to keep yourself from being overdrawn. Only mobile banking makes it possible to alert the consumer that they will be overdrawn and that they can transfer funds to cover the overdraft. The transfer can be expedited so that a fee can be charged, which the consumer can approve thanks to mobiles near real-time nature.  If my bank told me (in simplified form) “Hey – you’re going to overdraft, give us $5 and we’ll transfer funds to cover it now”, for $5.00 I’d say “Sure, thank you for looking out for me! Beats paying a $35 overdraft fee as well.”

There are many ways that mobile banking can rebuild the reputation of the industry by simply engaging the consumer in better account/balance management. Low balance, zero balance, overdraft pending,  number of transactions,  deposit made, and large withdrawal alerts along with basic commands like BAL,  LAST,  HIST,  and Transfer can all be used to help the consumer stay informed and in control of their finances.

The same applies to credit cards—if the consumer needs to overdraw, the customer can “opt in” right on the spot.  If they have to opt in every time, there can be no question about paying the fee.  Think about it – one of the biggest drivers of inbound calls to the call center is to complain about over draft fees, which is subsequently one of the most frequently cited reasons for leaving a bank. Customers equate not getting a refund on an over draft fee as “poor service” and switch their financial institution.  How much does that cost a bank?  Between $250 - $1200, I’m told.

With mobile banking the game changes completely. Based on two key points, I’m going to make a prediction. First, there is currently too much easy money in the “overdraft”, “late payment”, and “over limit” arena for large banks—although this will potentially change drastically with the passage of Reg E. Second, smaller banks and credit unions, with smaller customer bases, tend to have a customer first focus and don’t have huge fee incomes to lose.   Here’s my prediction: By using mobile banking these smaller institutions can create a “we’ll treat you fair” product that combines actionable and standard alerts to give full financial control to the consumer. Consumers will be instantly informed and offered choices for small fees—or not, depending on the action needed and customer’s decision.  They can opt in each time for convenience or not. These options will allow smaller financial institutions to compete head to head with the larger institutions in this increasingly crucial arena.

For example, if I’m told at 9 am that I will soon overdraft and I can simply transfer some funds via my phone (while sipping that tall latte that pushed me over the line in the first place), who needs to opt in?    But if it’s 5:30 pm and I just did a week’s shopping for my family, I’ll need the expedited service and I’ll gladly pay $5.00.   And guess what – customers in these situations will love their financial institution because they are actually looking out for their best interests.

The world can be a better place, even with Reg E potentially drying up an income stream for banks- and  mobile banking is going make it happen. Competition for customers will heat up as the products and services that mobile banking is starting to make possible come to market. Competition can be a great thing for consumers and mobile banking creates whole new ways for banks to compete.  May we all win.

Survey results released this week revealed two critical issues facing financial institutions in 2010. First, the survey found that in the U.S., consumer trust in banks fell to 33 percent in the 2010 study, even from a lackluster 36 percent in 2009. Second, the survey of over 500 consumers aged 25-64 found that people now consider “quality of communications” and “customer service” a factor as important as “price” and “performance.”

Banks and other FIs have weathered significant negative consumer perception for more than a year. As some renewed confidence in the economy begins to finally take hold, now is the time for banks to establish and embrace strategies that build consumer engagement and proactive communication with their customers.

Mobile banking is already a growing channel for FIs due to its economical efficiency, dynamic functionality and anytime access for bank customers. However, mobile banking and specifically mobile alerts also deliver the most powerful engine for proactive engagement that FIs have ever had. Whether it’s a real-time low balance alert, or a fraud alert that is resolved completely through mobile alerts or orchestrated through the mobile channel to an appropriate customer service rep, mobile not only puts the complete power of the bank in the hands of the consumer, it also drives consumer satisfaction, reduces customer churn and through its transparency, responsiveness and power engen consumer trust in their FIs.

Following up on our post earlier this week regarding Mercatus’ findings that mobile banking is set to eclipse online banking by 2015, David Eads of Mobile Strategy Partners had an equally poignant post addressing the need for financial institutions to immediately recognize that mobile banking is a completely separate channel from OLB from the beginning - or else suffer several negative consequences.

However, Eads is quick to point out that if banks do mobile banking right from the start it’s an excellent boon to existing customer programs.

Perhaps his best point within the post involves the transformative processes that need to occur within financial institutions when implementing a mobile banking solution:

“Look at your online banking organizational structures. Imagine not having any of these people or processes in place while having 10% of your customer base already using the channel.”

It’s true - mobile banking is being adopted much faster than OLB was upon introduction, and in order to avoid future complications, whether internally or with customers, banks must offer a complete solution from the start.

That’s why ClairMail has for years strived to produce the most complete solution of mobile financial technologies and services, continually driving innovation and market penetration worldwide.  In fact, we were recognized this week by global analyst firm Frost & Sullivan for the North American Market Penetration Leadership Award for mobile banking.

We’ve long been proponents of financial institutions thinking strategically about their mobile solutions rather than offering something half-baked and incomplete, and this award - as well as Eads’ post - both speak to the importance of not underestimating the power of a complete mBanking solution.